LINKEDIN PROFILE SUPPORT
Make your LinkedIn profile reflect the work you have actually done.
A LinkedIn profile can contain all the expected sections and still leave the real level of your work unclear. Job titles and short descriptions rarely show the full picture of what you owned, delivered or helped move forward.
We help you identify what someone needs to understand about your experience, connect the different parts of the profile and express your professional direction in language that still feels natural to you.
No borrowed phrases or inflated claims. The profile should still sound like the person behind it.
CV AND LINKEDIN
The same experience needs to work differently in each place.
A CV is normally read with a particular role in mind. The reader is looking for relevant evidence and comparing it with a defined requirement.
LinkedIn is less predictable. Someone may arrive through a search, a shared connection, a comment or a role you held several years ago. The profile has to make sense before there is a vacancy, an application or even a planned conversation.
YOUR CV
Focused on the role or opportunity in front of you.
A CV gives the reader a structured account of the experience most relevant to a particular application or type of role.
- Structured around roles, responsibilities and achievements
- Usually adapted for a specific opportunity
- Designed for focused review and comparison
- Limited by space and document format
They should tell the same professional story without becoming identical copies of one another.
YOUR LINKEDIN PROFILE
Designed to make sense before there is a formal opportunity.
LinkedIn gives people a wider view of how your experience connects, what you understand and where your work may be relevant.
- Connects experience across different roles and stages
- Gives more context to your professional direction
- Supports search, visibility and professional conversations
- Needs to feel credible even when read without a job description
We help you decide what needs to be visible on LinkedIn, where more context is useful and what should remain more focused within the CV.
THE PROFILE ALIGNMENT FRAMEWORK
A stronger profile is built through alignment, not polished wording alone.
A profile can sound polished and still feel disconnected. The headline may point in one direction, the About section in another and the Experience section may read like a series of unrelated job descriptions.
The Profile Alignment Framework helps us look at the profile as one connected professional story and identify where that story becomes unclear.
01 POSITIONING
Help someone understand where you fit professionally before they have to piece it together from several different roles.
02 NARRATIVE
Connect your experience, strengths and direction in an About section that sounds considered rather than rehearsed.
03 EVIDENCE
Show the responsibility, contribution and impact behind the work instead of repeating language from job descriptions.
04 DISCOVERABILITY
Use relevant skills and professional language that make the nature of your work easier to recognise.
05 CONSISTENCY
Ensure the profile, CV and experience behind them support the same story without repeating each other word for word.
The aim is not to make the profile sound more impressive. It is to make the work and the person behind it easier to understand.
HOW LINKEDIN PROFILE SUPPORT WORKS
We start with what someone should understand when they reach your profile.
Before rewriting anything, we need to understand what feels unclear, what direction you are considering and what the current profile is failing to communicate.
We then look across the whole profile so that changes to one section make sense alongside everything else.
The scope, expected timescale and cost will be agreed before paid work begins.
01
UNDERSTAND THE DIRECTION
Clarify the roles, professional conversations or next stage the profile needs to support and what feels incomplete in the current version.
02
REVIEW THE WHOLE PROFILE
Look at how the headline, About section, Experience, skills and wider activity currently work together.
03
STRENGTHEN THE AGREED AREAS
Refine or rewrite the sections included in the agreed scope using evidence from the person’s genuine work and experience.
04
CHECK ALIGNMENT AND FINALISE
Review the completed profile for accuracy, consistency and connection with the CV, professional direction and language the person would actually use.
OUR COMMITMENT
A clearer profile should still feel like it belongs to you.
You should be able to recognise your own work, language and professional identity in the completed profile.
Our role is to improve the clarity and connection between the sections, not to create a polished online version of someone you do not recognise.
01
ACCURATE AND EVIDENCE-LED
Every headline, summary and experience description must remain grounded in work, responsibilities and achievements that are genuinely yours.
02
RECOGNISABLY YOUR VOICE
The wording should feel clearer and more confident without becoming generic, overly polished or disconnected from how you communicate.
03
CLEARLY AGREED
Before paid work begins, you will know which sections are included, what will be delivered, the expected timescale and the agreed price.